One of the world’s most venerable child’s footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile.
Brentwood announced the deal April 29 that will see it launching a new campaign on behalf of Stride Rite, a shoe brand that is more than a century in the making, and specializing in products for infants, toddlers and older kids. Brentwood will primarily be looking for domestic licensing deals in the United States that “leverage the lifestyle and brand integrity of Stride Rite to complement the already established products at retail.”
Founded in 1919, Stride Rite is a leader in the children’s footwear industry. With a rich 100-year history, Stride Rite delivers quality products with advanced and cutting-edge technologies. Stride Rite is distributed throughout the US in specialty retailers, independent and department stores and online. Stride Rite is a division of Vida Shoes International, Inc. a global leader in the footwear industry.
Brentwood works with manufacturers and brands in building brand extension licensing programs. Brentwood Licensing, LLC was established over 12 years ago and Joel Barnett, President of Brentwood Licensing, LLC has over 25 years of licensing and retail experience. Clients include manufacturers in diverse categories including apparel and home as well as a diverse brand portfolio including Dearfoams, Colours by Alexander Julian, Vivitar, Tractr Jeans, Dog is Good, Peace Frogs, Rubes Cartoons, as well as other National and International food brands, fashion brands, and celebrities.